Versatile Freelance Journalist and Content Writer
With more than 20 years of experience as a professional journalist and writer, Sarah has woven stories about municipal budgets, kindie rock stars and just about everything in between.
As a longtime newspaper reporter, she covered city elections; dug into neighborhood zoning squabbles; told the story of a 70-year-old bra fitter; revealed long-simmering anger over dog poop clean up; and, in a story, tackled Tiny Mites touch football.
As a website editor, she's launched two successful, revenue-generating parenting sites for media outlets in the Raleigh Durham area — TriangleMom2Mom.com for The News & Observer in 2008 and GoAskMom.com for WRAL.com, North Carolina’s top-ranked news site, in 2010.
When she stepped down from GoAskMom.com in 2021, the site had become the leading local parenting site in the region. She built that base with a battery of 20 posts a week that include features of local moms and dads; recipes; travel stories; health news; playground reviews; parenting topics; Q&As with family entertainers; and articles on subjects such as how to keep candy out of your kid’s Easter basket. The job included weekly live segments on WRAL's morning news.
Today, Sarah works as a freelance journalist and content marketing writer, regularly turning in pithy copy on topics as varied as the future of work, B2B technology, parenting and sports.
Experience
Freelance journalist (November 2009 to present)
Niches include parenting, aging, health and education. Bylines have appeared on Parents.com, Mashable, NBC News, Eating Well, PBS Next Avenue, Fast Company, Business Insider and Christian Science Monitor.
Content writer and editor (November 2009 to present)
Clients include alumni associations, nonprofit, software companies and public relations and marketing firms.
Web editor, GoAskMom.com at WRAL.com, Raleigh, N.C. (January 2010 to September 2021)
Helped create and launch the top-ranked parenting site in the Triangle region of North Carolina. Wrote and edited an average of 20 posts each week. Duties also included weekly live TV segments; social media content; public appearances; and event planning.
Web editor, TriangleMom2Mom.com at NewsObserver.com, Raleigh, N.C. (May 2008 to November 2009)
Helped create and launch the newspaper's parenting site. Wrote blog posts and edited content from a team of community bloggers.
Staff writer, The News & Observer, Raleigh, N.C. (January 1999 to November 2009)
Reported and wrote high-impact stories and news features for daily paper and weekly community sections about Raleigh neighborhoods, leaders and issues.
Staff writer, Winston-Salem Journal, Winston-Salem, N.C. (1998 to 1999)
Education
B.A., University of Virginia, 1996
Majors: Music, History
Dean's List
Managing editor, The Cavalier Daily
